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    All glossary terms
    E

    Employer Brand

    A company's reputation as an employer: how current and prospective employees perceive it. A strong employer brand reduces hiring costs, attracts top talent, and lowers turnover. Built through EVP, corporate culture, and public reviews.

    Example

    "Publishing case studies about company culture attracted 40 applicants without a recruiting budget."

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    Engagement, recognition, idea bank, gamification, and analytics. An AI agent supports culture without manual HR effort.

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